Evolution Of Technology (Week 1)
MEDIUM IS THE MASSAGE The book’s title, ‘The Medium is the Message,’ explains the entire book in a single statement. The author is attempting to convey the idea that the channel through which information or a message is delivered is more essential than the content itself. Individual impressions of how the message is received might be influenced by the medium. McLuhan’s electrical information device refers to all of the electronic gadgets from which we extract information and how they effect individuals, families, education, work life, government, and so on. All that we do, according to McLuhan, is saved in a dossier bank forever and is never forgotten or deleted, similar to a gossip column. This is the internet, and everything we publish, write, or do on it is preserved forever and there is no permanent method to delete it. We’ve grown so engrossed in it that it no longer bothers us, and posting, tweeting, or commenting has become a habit. The impact of these electric gadgets on fami